Eureka!

Last night, while watching Trinny and Susannah "Undress the Nation", I had an epiphany about the shopping habits of men and women.

It's a very rare specimen indeed, the man who can shop like a woman. Most men hate shopping, especially clothes shopping. They just want to walk into a shop, buy the wretched thing they need then get out again. Women, on the other hand, are more likely to browse, go in search of the thing that will make their wardrobe complete (this week) and maybe come away with half a dozen things they don't need and might never wear.

It all goes back to our primative roots, our crocodile brains, as it were. Men hunt, women gather. That was the way of it then and not a whole lot has changed. Look at the way a man shops anywhere other than Bunnings and it's "I need a shirt/razor/food. Here's a place where I can get said shirt/razor/wildebeast. Select shirt in my size/pick up first razor I find/kill wildebeast. Go home." Simple. They've hunted for the thing they need, taken it home and that's that.

Women, well, we know how we tend to shop, so I won't insult your intellegence by explaining it. We gather.

I'm suddenly filled with ideas on how to improve the merchantising of men's clothing sections in department stores. It would be so simple to help men dress better. Hang rules and guidelines, men don't want to hear them. There are ways... Let me at them, let me at them, I say!